Another week has passed and now it's 17 days to go of the Kickstarter project.
A question I get a lot is how a Kickstarter project works. So today I thought I could share how I did it.
While working on the Kickstarter, and even writing this update, I've listened to my favourite 24 songs, a lot :)
One of the first things to decide was what kind of crowdfunding platform to use, and the big ones I've found are Kickstarter and Indiegogo. In the end I choose Kickstarter, because of the All-or-nothing model, which means I either reach my goal and get the whole sum, or I get nothing. I think this is good, because it motives both me and backers to invest time, effort and money into it.
The next step was planning, and this is where I put most of the effort. Originally I wanted to launch the project at the end of 2016, but decided against due to lack of planning time. My planning included, among other things, finding people to contact that I could tell about this Kickstarter project and to plan rewards to backers. I found that this was a much bigger task than anticipated, because I wanted to have a printed novel in the end.
The next thing I needed to decide was the different pledge levels. Backers should of course get a copy of the novel, but I also needed something unique and exciting for the higher pledge levels. Hence I found out that you can design your own deck of cards! I found that very fitting for a poker themed novel!
But by adding more rewards you also increase the cost of the whole project. This was, and is, a big challenge because I have to weigh the rewards against the cost of creating them. And also the shipping costs. All costs should be included into the Kickstarter goal, unless you want to pay for them yourself. For me this simply isn't an option, and thus the overall goal increased.
After this I started to prepare all text, both for the project, and all mails that I've sent. I even made a small video! And then it was time to launch! This is scary, but if you don't try nothing will ever happen, right? :)
After this you wait and see what will happen.
That's it for now! Thanks for your time, and I'll update you in a week.